Gamification

Gamification

Dinçer Lojistik accelerated its efforts to adapt the future business model ‘gamification’ to all business processes. After the Push Up team received an award last June for its project that increased the efficiency of order collection in operations, information about gamification started with webinars organized within the organization. Following the stages that will continue with regular training of volunteer teams, the goal is for the ‘gamification’ culture to cover all end-to-end processes, including performance and rating, by 2022.

Dinçer Lojistik, which continues its activities with innovative solutions with the vision of carrying Turkey’s logistics industry into the future, aims to increase efficiency by turning routine operational processes into ‘games’.   After the Dinçer LogisticsPush Up team won an award at the 3rd Gamification Hackathon organized by GamFed last June, the calendar to be implemented for in-company gamification trainings has been determined. Accordingly, information will be provided through webinars organized within the organization, and the process will continue with regular trainings of volunteer teams. In 2022, it is planned to implement the gamification culture in all end-to-end processes, including performance and rating.

Games increase motivation

Providing information on the subject, Dinçer LogisticsCTO Murat Şencan said, “According to Limelight Networks’ The State of Online Gaming – 2020 research, a person who plays digital games spends an average of 6.20 hours a day. The biggest reason for this is the high motivation that games add. Carrying this motivation to non-gaming areas enables important innovations, solutions and projects to emerge in business life.”

Digital maturity is supported by innovative applications

Stating that they have commissioned new generation applications to move the logistics sector, which has a great impact on the global economy, Şencan said, “In this competitive environment, Dinçer Logistics is undergoing both a digital and cultural transformation to differentiate from the sector players. In line with the corporate vision and strategy, we aim to match the level of consciousness of employees and reach the goals set together. ‘Gamification’ is a part of this perspective. It is possible to use gamification in almost all areas of logistics to increase employee motivation and productivity. By gamifying our business processes, we aim to increase the problem-solving skills and creative thinking abilities of teams. In this way, we aim to support our digital maturity level with innovative applications to be created and to make all our employees feel that they are a part of this game.”

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